With Arthur’s Day around the corner, Guinness last night launched an eight-week nationwide campaign, entitled Guinness Live Thursdays, to celebrate craftsmanship in music and with the aim of finding Australia’s next up-and-coming band.
It's a competition totally worth entering too, as the winning band will score an all-expenses-paid trip to Dublin to perform alongside some top live acts - and Stereophonics - at the Arthur’s Day celebrations on Thursday 22nd September. Arthur’s Day, incidentally, honours the date in 1759 that good old Arthur Guinness signed the lease on the St. James’ Gate Brewery and introduced the black stuff to the world
Anyway, after playing an intimate live acoustic performance at yesterday's launch, ambassador for Guinness Live Thursdays and APRA award winning blues and roots artist, Ash Grunwald, told us, "I am so excited to be part of something that helps untapped quality talent get noticed by the Australian music industry. We have a lot to offer here."
WANNA GET YOUR BAND INVOLVED?
From today, aspiring bands from Australia can upload their MP3 tracks on the Guinness Australia Facebook page to enter the competition. The entries will be shortlisted to 30 bands who will play in 15 regional judged heats across Australia. The four finalists will then progress to the Guinness Live Thursdays National Final, due to be held in Sydney on 15th September. The lucky winners will then whizz around the globe to take part in the third annual Arthur’s Day global celebration - alongside the Scissor Sisters, Stereophonics, Paloma Faith and Calvin Harris and more - on Thursday 22nd September, in Dublin.
So get uploading today - and you could find yourself on stage on the other side of the planet in a few weeks!
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