Last night, we hit up the announcement party in Sydney, where it was revealed that Australia will swap with Italy as part of The Smirnoff Nightlife Exchange Project – a one-of-a-kind global experience in which 50 countries celebrate the best of their local nightlife. Junior Jack & Kid Créme and Alex Gaudino will headline the Italian-inspired Australia event, while Aussie group Nervo and Bang Gang Deejay’s will fly over to Italy as the Italians receive the best of Australia’s homegrown nightlife, as voted by Australians.
With the goal of helping 10 million people discover, share and swap unique nightlife, the Australian team is already gearing up to be part of larger-than-life events worldwide. Once all of the suggestions are in, Australia’s ambassador Anna Lunoe will help select the ones that best represent Australia’s vibrant and varied nightlife. These ingredients will be packed into a crate for Italy to experience when the world swaps nights in the epic finale on 12 November. Supercool Anna (above), who played an Italian-tinged DJ set at the launch last night, says: “I can wait for this event. I’m really looking forward to welcoming Junior Jack & Kid Créme and Alex Gaudino, and seeing how they recreate the Italian nightlife experience Down Under. I’m also super excited to see the best of Australia’s nightlife come alive for the people of Italy to enjoy. We have had some awesome suggestions so far on what makes Australia’s nightlife truly unique, so we expect the event on 12 November to be a one-of-a-kind experience in both countries.” Fans can continue to submit their suggestions for what best characterises nightlife in Australia, via the Smirnoff Australia Facebook page and also enter the competition to win tickets to be at the Smirnoff Nightlife Exchange Project event in a top-secret Australian location.
Meanwhile, good old Blighty was picked to swap with Jamaica, meaning that they'll be some Jamaican vibes vibes going down in London Town while a representation of England (overpaid footballers and an unhealthy obsession with the weather? Yeah, it's the same joke we made this time last year, sorry) will be heading in the other direction. Brits head here to submit your ideas and to keep up to date with the latest news. Another really interesting exchange is sure to be between the United States and the Netherlands.
Talking of the US, Madonna will attend the New York celebration to help handpick the overall global winner of the online dance competition alongside her choreographers Rich and Tone. Finalists will compete in front of Queen of Pop (which is a pretty scary prospect if you ask us) for the winning spot. The winner may get the opportunity to join Madonna on her next tour as one of her dancers. For entry information and to win the chance to be there, visit the Smirnoff Facebook page.
The confirmed nightlife swaps are:
GREAT BRITAIN with JAMAICA
IRELAND with THAILAND
BRAZIL with GERMANY
CANADA with VIETNAM
USA with NETHERLANDS
DUBAI with MEXICO
VENEZUELA with CYPRUS
ARGENTINA with TURKEY
