Last month, Smirnoff revealed that Australia will be swapping nightlife experiences with Italy as part of a unique global experience in which 50 countries celebrate the best of their local nightlife. Now, more deets have been released, and it turns out that Melbourne will host the Australian Smirnoff Nightlife Exchange Project on 12th November, with a one-of-a kind Italian themed event taking place at Peninsula, on the Harbour Esplanade in the Docklands.
While Aussie groups Nervo and Bang Gang Deejays jet over to Italy, Melbourne gets ready to experience a real taste of an Italian festa, with over 2,500 guests expected to attend. Junior Jack & Kid Créme and Alex Gaudino will headline the Italian-inspired event at Peninsula and the warehouse space will contain several different zones, constructed especially for the event. Each room will represent an element of Italian nightlife – offering Australian fans a chance to “travel” from historical Rome, to an 80s disco in the Alps, to fashionable cocktails in Milan, in just one night.
Australia’s ambassador Anna Lunoe will play host on the night and is calling out to fans of nightlife to get involved in the biggest event of the year by applying for free tickets to the event via the Smirnoff Australia Facebook page. It's gonna be frickin awesome.
Meanwhile, Palaisozak in the Italian city of Turin will be transformed into an Australian beach party for 3000 people, complete with palm trees and deck chairs, with Nervo and Bang Gang Deejays performing from a specially constructed lifeguard hut. Italian radio DJ and Smirnoff ambassador Max Brigante will MC the event.
Keep an eye on the B6 for more updates closer to the event.