Last Wednesday night, the first ever World Movies Secret Cinema was unveiled by SBS Subscription TV. Hundreds of guests converged in Sydney's Taylor Square - usually the grubby heart of partytown - to discover the secret location was Lo-Fi and The Standard. The venue, normally host to boozy nights and indie shoegazing, was transformed into an Iranian-themed, cinematic wonderland, with lucky attendees given Iranian dosh which could be exchanged for free drinks, along with yummy Persian cuisine.
With the secret cinema concept popular around the world, there was a serious clamber for tickets to this little gem of an event. In under an hour of going on sale, they'd all been snapped up, leaving many punters (and, indeed, your friends at Bobbysix) scrambling around for spares. Those lucky enough to have scored tickets (at the stupidly cheap price of 25 bucks as well) received clues in the lead-up, with the location revealed via SMS on the day. Lavish theming and surprising elements, such as the appearances of sad brides and morality police, were clues to the mystery film. The Sundance-award-winning Circumstance was revealed in a lush pop-up cinema upstairs in The Standard, with an introduction from one of the lead actresses.
“We were thrilled to be able to bring this unique and innovative film experience to Australia for the first time,” said seriously chuffed General Manager Chris Keely. “World Movies is an immersive channel, with content that both entertains and pushes the boundaries, which we felt was perfectly reflected by this event. After selling out in minutes, and seeing such an enthusiastic response on the night, we’ll be looking to extend this concept with future World Movies Secret Cinema events in Sydney and around Australia.”
World Movies has captured the night in a little highlights video (above), and is using it to launch a
competition on their Facebook page. Facebook users who share the video go in the draw to win a VIP experience to the next World Movies Secret Cinema event and a Platinum FOXTEL subscription. So, you know, get sharing fools. You don't want to miss out again.
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