Sydney-based indie-pop connoisseurs Circle have been announced as band ambassadors for the upcoming Fender Music Foundation campaign.
Circle’s film clip for their upcoming single All The People is set to become a showcase piece for the next phase of the organisations campaign to run later this year. Humanitarian undertones in the song echo the nature of the charity’s work, striking a chord with The Fender Music Foundation’s Executive Director, Moriah Scoble.
“Circle’s video is a beautiful story about the universal power that music has over people,” said Scoble. “The teachers who have received instruments from our organisation often report back to me of this, how music has given their students a place to belong and a way for their students to learn to better communicate with their peers.”
The purpose of the initiative is to support programs that uphold the integrity of music education, primarily in schools, by providing them with musical instruments.
The Fender Music Foundation has reached over 150,000 people since 2005. The guitars used in OK Go’s recent music video, which went viral, raised a significant sum for the charity. Circle is hoping their efforts will do the same.