Last Year, Bobbysix.com ventured to India for an unbelievable adventure as part of Smirnoff's Nightlife Exchange Project. Well, the exciting news for anyone who attended one of the events that took place around the globe is that 2011 sees the Nightlife Exchange Project return - and it's set to be even bigger and better.
This time round, fifty - that's right, five-zero - countries are gearing up to celebrate the best one-of-a-kind nightlife experiences. This not-to-be-missed global nightlife celebration will bring together the best tunes, drinks, sights and tastes from around the globe at some top-notch venues worldwide.
Following Dan Single's turn last year, this time round DJ Anna Lunoe is the ambassador for The Smirnoff Nightlife Exchange Project in Australia. Supercool and, may we say, hotter than hell, Anna says, “I’m really excited about being involved in this unique project and discovering what key ingredients make a fun night out for Australians. It’s also a fantastic platform in which to showcase our original Australian nightlife to the rest of the world.”
During 2010 Smirnoff asked a couple of million people from 14 countries across ten different time zones what represents an unforgettable night out, bringing the best ideas to life in a nightlife swap. The cultural exchange saw 80 hours of performances across the world, with 1,400 tracks played and over 50 artists and DJ’s performing.
This year, The Smirnoff Nightlife Exchange Project is again searching the world for the most original nightlife experiences. You can get involved in the project by visiting the your country's Facebook page (Aussies, go here: Facebook.com/SmirnoffAustralia) to share your nightlife ideas.
Keep your eyes on Bobbysix.com over the next little while for news on how you can attend your country's swap, as well as up-to-the-minute info on what's going on and where. It's going to be awesome! To coin a Smirnoff phrase, Be There!